PR INTERNSHIP 

the ask

To enhance and maintain the public image of Called to Create Studios by supporting the PR and Marketing team, with a focus on prospecting new clients, engaging potential clients, and capturing behind-the-scenes content during a major editorial photoshoot.

Creative Content and Social Media Enhancement

  • Capture and create engaging behind-the-scenes (BTS) content during an editorial photoshoot to boost the brand's social media presence.

  • Planned and executed BTS content in collaboration with the PR and Marketing team, focusing on key moments during the photoshoot.

  • Assessed the quality and creativity of the content, social media engagement metrics, and feedback from the team and audience.

  • Produced dynamic BTS content that significantly enhanced the brand’s social media presence and engagement.

Client Engagement and Outreach

Objective

Engage and pitch to potential clients to expand the client base and enhance brand visibility.

Strategy

Collaborated with Emma to craft and distribute targeted email pitches to potential clients.

Evaluation Criteria

Measured the effectiveness of the pitch through response rates and follow-up engagement.

Achievements

Successfully crafted compelling pitches that secured positive responses, initiating dialogues with new clients.

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VCUarts CONTEXT Fashion Show